Our Founder’s Story— Why We Created Earthcare —

I’ve always hated things that didn’t make sense.

As a child, I constantly asked, “Why?” and sought real answers.

But most adults couldn’t explain the reasons behind what they believed.


That frustration drove me to become someone who could understand and explain things deeply — from the core.


When I saw early video game computers as a kid, I was fascinated.

Not by the games themselves, but by how they worked.

That moment sparked a passion for creation and logic that still guides me today.


In junior high, I began working part-time — not just to earn money, but to learn what work really meant.

One factory I worked at eventually went bankrupt. I saw the impact it had on the people there, and I knew:

If I ever start a company, I want it to make people happy — not take their happiness away.


In university, I dreamed of starting a business. I wanted to create something small, easy to ship, and long-lasting — without the need for a physical store.


Eventually, I joined a cosmetics company, despite being skeptical as a man with no beauty experience.

But I had extremely dry, sensitive skin.

And I thought: “If I can create something that works for me, it might help others too.”


That’s how Earthcare began.

What I Learned, What I BelieveGreat products are built on principles — not guesswork.

  • Product creation must begin with deep understanding.
  • Work should be fun. It’s part of life.
  • Business must never be built on lies.
  • A CEO’s decisions affect people’s lives — for better or worse.
  • Happy employees make better products — and that leads to happier customers.

Why We Exist

When I started Earthcare, I had no connections and no funding.

Most manufacturers refused to work with me.

But I kept going, and finally found people who believed in my vision.

Even then, we struggled.

At one point, I had only ¥50,000 left in the bank.

I was ready to give up — but our customers kept us going.

That’s why I will never take them for granted.

Today, we create skincare products rooted in science, honesty, and care.

We grow at our own pace — with our customers and employees at the heart of everything we do.

That’s the company I set out to build.

And that’s what Earthcare will always be.

— Tastuya Inoue, CEO