Skincare Built on Truth, Not Trends
A Childhood Love for Creation Became a Lifelong Mission
As a child, I was always building, tweaking, and inventing — whether it was clay figures, homemade radios, or games with my own rules. I didn’t just want to play; I wanted to improve things. That passion for creating better experiences now fuels Earthcare’s product development.
Even in school, I disliked studying unless it had real meaning. But I loved reading and solving math problems — especially the ones I couldn’t solve right away. That curiosity still drives me today. When developing skincare, I dig deep into research, cross-checking every ingredient. If I don’t fully understand something, I can’t rest.
No Compromise, No Gimmicks — Just Honest Skincare
My early career in construction and health products taught me a harsh truth: many industries operate on half-truths. I saw products sold with confidence they didn’t deserve — and I promised myself never to build a business that way.
At Earthcare, we only create products that genuinely help the skin — especially for those with dryness and sensitivity. I personally test every formula. If I wouldn’t use it on my own skin, it doesn’t go to market. We don’t chase flashy packaging or instant results. True skincare takes time, and we’re honest about that.
We also don’t cut corners to fit a budget. We start by imagining the ideal product, and we take as long as needed — sometimes years — to get it right. And if it doesn’t meet our standards, we scrap it.
Real People, Real Products, Real Results
We don’t own a factory. Instead, we work with skilled craftspeople across Japan, each bringing specialized knowledge to the table. This lets us stay flexible and focused on making the best possible products.
One thing I’m proud of: no one at Earthcare is required to use our skincare. But everyone does — because they truly believe in it. That kind of trust can’t be faked.
At Earthcare, we don’t just sell skincare. We build it with intention, care, and integrity — for people who deserve products they can trust.
— Ryoya Inoue, CEO